I had the opportunity to work as a Product Designer and Web Designer for the Venezuelan National Ice Hockey Team, creating a modern website that showcases their presence across various leagues, including Adult, U14, and U12. The goal was to design a platform that captures the passion and energy of Venezuelan ice hockey, promoting the team and engaging the community. This project highlights my expertise in web design, graphic design, and digital branding.
Tight 1-Month Timeline: With just one month to complete the design and development, I focused on prioritizing essential features and streamlining the process to deliver a polished and engaging website before the Latam Cup event.
Adjusting Scope for Efficiency: To navigate the time constraints, I concentrated on creating a landing page that spotlighted the team’s key elements—player stats, U12 league highlights, and a sponsor showcase. This strategic focus enabled us to meet the deadline without compromising on the quality of the user experience.
On-Time Delivery: Launched the website within the tight 1-month deadline, just in time for the Latam Cup, providing sponsors with the visibility they needed and giving the team a polished, professional online presence for the event.
Significant Organic Traffic Growth: The site attracted 4,580 views in just 4 months, all through organic traffic driven by social media engagement, especially on Instagram. This result highlights the success of the website’s design and its seamless integration with the team’s online presence.
Positive Community Feedback: The vibrant design and user-friendly interface were met with praise from both the team and the community. The enhanced UI/UX not only showcased the team’s achievements more effectively but also strengthened the connection with fans, helping position the Venezuelan Ice Hockey Team as a rising presence in the sport.