Work with Me

Venezuela Ice
Hockey Team

Bringing the passion of the Venezuelan National Ice Hockey Team to life with a vibrant website that unites fans, players, and sponsors, celebrating the energy and community spirit of the game.

About this Project

I had the opportunity to work as a Product Designer and Web Designer for the Venezuelan National Ice Hockey Team, creating a modern website that showcases their presence across various leagues, including Adult, U14, and U12. The goal was to design a platform that captures the passion and energy of Venezuelan ice hockey, promoting the team and engaging the community. This project highlights my expertise in web design, graphic design, and digital branding.

What I did

Art Direction

Product Design

Web Design

View Website
Collage with images of venezuelan ice hockey players, playing ice hockey

Challenges

Tight 1-Month Timeline: With only 1 month to complete the design and development, I prioritized key features and streamlined the process to deliver a professional and engaging website before the Latam Cup Event.

Scope Adjustments for Efficiency: Given the time constraints, I focused on building a landing page that highlighted the team’s core elements, including player stats, U12 league highlights, and a sponsor showcase. This strategic approach allowed us to meet deadlines while maintaining a high-quality user experience.

Website Design and Development

  1. Enhance Online Visibility for Venezuelan Ice Hockey: Create a digital presence that showcases the team’s achievements and activities in the Adult, U14, and U12 leagues, attracting fans and potential players.
  2. Boost Youth Recruitment: Design a user-friendly platform that appeals to younger players, with special emphasis on the U12 league, to encourage more children to join the team.
  3. Highlight Sponsors and Partnerships: Develop a dedicated sponsor section to recognize the team’s partners, providing visibility in preparation for the Latam Cup and fostering future collaborations.
  1. User-Centered Design: Focused on designing a dynamic and engaging user experience that reflects the team’s energy. The website included bold visuals, interactive elements, and a user-friendly layout, making it easy for fans and potential players to navigate.
  2. Optimized for Performance: With a focus on lightweight design and efficient development practices, the site was optimized for fast load times, ensuring a seamless experience for visitors.

Website

Results

  • On-Time Delivery: Successfully launched the website within the 1-month timeline, ahead of the Latam Cup, ensuring sponsors had the visibility they needed and the team had a professional platform for the event.
  • Significant Organic Traffic Growth: The website attracted 4,580 views in 4 months, with 100% organic traffic driven by social media engagement, particularly through Instagram. This demonstrates the effectiveness of the website’s design and integration with the team’s online presence.
  • Positive Community Feedback: The team and community praised the new website for its vibrant design and ease of use. The improved UI/UX design helped to better showcase the team’s achievements and foster a deeper connection with fans, positioning the Venezuelan Ice Hockey Team as a growing force in the sport.

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